In these times of new content providers, streaming options that encourage in-home viewing, and shifting release patterns, many theater operators are finding it necessary to diversify their business models in order to reduce dependency on boxoffice and traditional amenities – and grow revenue. As cinemas transition to entertainment centers, exhibitors all over the world are finding innovative ways to attract patrons and keep them there longer. In this presentation, a distinguished panel of exhibitors will share their experiences and learnings.